December 31, 2018, Irvine, California U.S.A. – BioCell Technology, LLC announces that its flagship healthy aging ingredient, BioCell Collagen®, is featured in a new dietary supplement product distributed by Ascend Life in Singapore, called Duplex MAX-JOINT Plus (MJ+).

Duplex MJ+ easy to swallow capsules are specially formulated with clinically tested BioCell Collagen® which delivers a natural matrix of hydrolyzed type II collagen peptides, chondroitin sulfate and hyaluronic acid in combination with a proprietary blend of rose hips, Boswellia serrata 4:1 extract, turmeric root 95% curcuminoids extract and ginger root 5% gingerols extract. This carefully-crafted formula is designed to help support and maintain health joint function.

“We are very excited to have BioCell Collagen® featured in this new formulation distributed by Ascend Life in Singapore,” said Suhail Ishaq, President of BioCell Technology. “Duplex’s MAX-JOINT PLUS finished consumer product showcases the power of BioCell Collagen’s for joint health and promoting an enhanced lifestyle with comfort and mobility.”

"There is increased consumer demand for products containing scientific validated collagen products for joint health, particularly in South East Asia countries. BioCell Collagen® offers consumers a unique, clinically tested ingredient. We expect Duplex Max-Joint Plus to be a bestselling product for us." Said Samuel Ang, Business Development Director, Ascend Life.

About BioCell Collagen^®

BioCell Collagen is a clinically tested dietary ingredient that promotes active joints, youthful-looking skin, and healthy connective tissues. BioCell Collagen contains a patented composition of naturally occurring hydrolyzed collagen type II, chondroitin sulfate and hyaluronic acid in a highly absorbable matrix form that has been the subject of numerous human clinical trials, including trials on safety, efficacy, and bioavailability. For more information and a directory of where to buy products made with BioCell Collagen^®, visit www.BioCellCollagen.com.

About BioCell Technology

BioCell Technology is a research, product development, branding, and marketing company that manufactures innovative, science-based raw material ingredients that have applications in dietary supplements, functional foods and cosmetics. The company licenses its branded ingredients to leading consumer packaged goods companies for use in their finished products. For more information visit www.BioCellTechnology.com.

About Ascend Life

Ascend Life distributes several dietary supplement brands from Australia and United States. Being the product holder of Duplex, Ascend Life is committed in offering high quality yet affordable dietary supplements from brands all over the world. Ascend Life Pte Ltd is based in Singapore and solely owned by ASCEND GROUP with Ascend International Pte Ltd (Singapore) and Ascend Health Sdn. Bhd. (Malaysia) being its sister company. ASCEND GROUP was founded in year 2002. Visit www.duplex.sg | www.ascend-life.sg